KWE Publishing Newsletter - 02/09/23
The idea of marketing your book can be intimidating for a lot of writers—where do you start, who do you contact, and how do you make your book shine when there are so many books on the market?
Here's the good news: you don't have to do it alone if you don't want to! Working with people who live and breathe marketing makes it a whole lot easier to market your book. Of course, if you consider yourself a marketing aficionado, you can totally try out your own marketing efforts!
Here are three unique options to market your book.
1. Book Tours
A book tour might sound scary at first, but as we've discussed in previous newsletters, book tours don't have to be intimidating or overwhelming, especially when you work with a professional!
You have options when it comes to a book tour. If you want to travel throughout your state (and beyond!) to share your book, you can! Or, you can stay local and share your book at libraries, cafes, and local bookstores!
A book tour can also include appearing on radio programs, TV segments, podcasts, and more! With so many options, you're sure to garner attraction from new readers who want to know more about you and your story!
((Quick shameless plug! Recently we hired Jean Sime to be our brilliant client coordinator for Book Tours and Marketing at KWE Publishing! If you are interested in setting up a book tour or discussing marketing or PR options, hop on our calendar! See link below. Okay, plug completed, LOL!))
2. Lead Magnets
If you're wondering what the heck a lead magnet is, don't worry, we'll explain! A lead magnet is something that you provide your readers with in exchange for something from them—usually, this is their email address, which you add to your email list.
Depending on the genre you write in, your strengths, and the amount of time you want to put into your lead magnet, you can create pretty much anything to grab readers' attention! If you're writing a fiction book, for example, sharing a "deleted chapter" from your novel can entice readers to learn more. Or, if you're writing a self-help book, sharing a PDF with practical tips might be what your readers are looking for. If your book is more focused on graphics, like children's books often are, sharing some behind-the-scenes sketches and initial drafts of your characters could be interesting to readers, too.
Basically, you want your lead magnet to be something related to your book that pulls readers in. Ask yourself what you'd want to know more about when it comes to your favorite book and go from there!
3. Book Trailers
I don't know about you, but movie trailers have totally pulled me in before, even if the movies aren't ones I was interested in prior to seeing the trailer. A book trailer can work much like a movie trailer.
A book trailer can be as cinematic or as lowkey as you'd like it to be depending on your book and your style. Simply showing readers what your book looks like and reading an excerpt can make an awesome movie trailer. Alternatively, you can employ some outside help and make a moody, dramatic trailer filled with suspense.
If you're not sure what a movie trailer should look like, there's really no "right" or "wrong" here. However, if you're interested in taking a look at some awesome book trailers, you can check out this playlist from Epic Reads on YouTube that features some great trailers!
Ultimately, however you do your marketing, have fun with your campaigns and remember that it's all about promoting something you've made and sharing it with the world!
Have you considered (or used) any of the above marketing tactics when promoting your book? Let us know; we love hearing from you!